questions​?

A brand identity package can vary depending on the chosen package, but typically includes various elements that visually and strategically represent your brand. Here’s what you can expect:

• Brand Strategy: For comprehensive packages, this foundational element includes understanding your unique selling proposition (USP), defining your brand’s mission, vision, and values, identifying your target audience, and developing your brand’s tone of voice. It ensures that every aspect of your brand aligns with your overall business goals and resonates with your audience.
• Logo Design: Creating a unique and memorable logo that represents your brand’s essence and makes a strong visual impact.
• Color Palettes: Developing a cohesive color scheme that reflects your brand’s personality and can be used consistently across all materials.
• Typography: Selecting fonts that convey your brand’s style and are easy to read, ensuring a professional and cohesive look.
• Brand Guidelines: Documenting how to use the logo, colors, and typography correctly to maintain a consistent brand image across all platforms.
• Visual Elements: Designing additional elements like icons, patterns, and imagery that enhance your brand’s visual identity.
• Brand Messaging: Crafting key messages that communicate your brand’s story, values, and benefits to your audience.
• Social Media and Marketing Materials: Depending on the package, this can include templates and designs for social media profiles, posts, business cards, letterheads, and other marketing materials. These elements can also be added for an additional price.

We work closely with you to ensure every aspect of your brand reflects your unique identity and resonates with your target audience. Whether you’re launching a new venture or revitalizing an existing brand, our comprehensive approach ensures a cohesive and impactful brand experience.

My brand identity process uses a cooperative approach and typically includes 2-3 online meetings. Here’s a breakdown of the process:

1. Questionnaire: I will send you a questionnaire to fill out. This will be a great opportunity to reflect and think about your personal brand. Don’t worry, we will work on it together, refine it, and make it perfect.
2. Initial Phone Call: We will have a phone call to discuss everything in detail and understand your personal brand better.
3. Research Stage: I conduct thorough research to understand your competitors and niche. This is crucial to ensure your brand stands out or fits in, depending on your goals.
4. Concept Development: I will start working on your identity design and within approximately a week, I will send you proposal concepts to choose from. Usually, there will be 2-3 directions to choose from.
5. Second Phone Call: We will have a second phone call to discuss your thoughts and decide which direction feels right for you.
6. Refinement: Over the next 7 days, I will work on refining the logo and brand identity.
7. Presentation and Feedback: I will present the refined identity to you. If there are any additional changes you’d like to make, you will have an opportunity to do so (without changing the overall concept).
8. Final Touches: Allow another 7 days for the final touches.

It depends on your current clarity and understanding of your brand. If you need to better understand your values, determine your niche, or identify your unique value proposition, coaching services can be very beneficial prior to starting work on your personal brand.

Having a clear understanding of your brand’s mission, vision, values, and target audience is beneficial. I will also send you a questionnaire to fill out, which will be a great opportunity to reflect and think about your personal brand. Don’t worry, we will work on it together, refine it, and make it perfect. The most important thing is your desire, dedication, and readiness to work in partnership to achieve the best result in the shortest time possible!

The branding process can vary depending on the scope of the project and your specific needs. Generally, it takes between 3 to 4 weeks from the initial consultation to the final delivery of the brand identity package.